The Evolution of Patient Journeys with a renewed data strategy
With digitization taking leaps and bounds, it's hardly obvious that customers expect brands to deliver connected, unique and memorable experiences from the very first step in the customer journey. So why not expect the same from our patient experiences? The concept of the patient journey has begun to gain importance in the medical community in the last decade, encompassing the entire process that patients go through from when they feel something is wrong to when they recover.
By broadening the focus to visualize all of these journeys and combining them into a single view through technology and operational excellence, healthcare can turn the patient journey into a life journey. In this white paper, we're going to discuss the challenges we face in creating these life journeys and the critical role of technology in that process. We'll also share Globant's capabilities as a technology innovator and journey orchestrator, as well as highlight the tools and insights needed to give patients the experiences they deserve with cutting-edge life journeys.